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FEATURE: Renaissance ad man - Advertising guru Trevor Beattie is adamant that ad agencies are overlooking PR at their peril when pushing brands in a multi-media world. Kate Nicholas reports
Trevor Beattie is uncharacteristically subdued when I arrive at the offices of TBWA GGT Simons Palmer. It is May 4 - D-Day for anyone involved in the London mayoral campaigns - and at 10.30am Beattie’s client Frank Dobson has notched up just 13 per cent of the votes, as opposed to Ken Livingstone’s 41 per cent. ’The polls were frighteningly accurate weren’t they?’ muses Beattie.
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