PR PLAY OF THE WEEK: Saks taps twins to lift new Ultimo bra

JOHN FRANK, PR Week USA, 15 May 2000, 12:00AM

Advertising has long had a high-profile sister act in Wrigley’s Doublemint Gum twins. Thanks to Saks Fifth Avenue, however, PR now has its own set of cute-as-a-button twins - and Saks has a coveted PR Play of the Week trophy on its mantle.

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