Ireland's Out of Home sector drops 5% to total €194.6m in 2011

By Nick Batten, mediaweek.co.uk, 27 January 2012, 01:40PM

The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which includes all traditional formats such as billboards, bus shelters and transport advertising, as well as ambient and digital OOH (Out of Home) formats.

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