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I am a consumer too - Children.

The number of children and young teenagers in the UK who are regularly accessing the internet is mushrooming, as more schools and households get access to the web. As Greg Childs, BBC programme executive for children’s new media, puts it: ”About a year ago, the internet was generally regarded by children as a fairly nerdy activity. But there has been a strong shift in the past 12 months. The internet has become a cool place for kids to be.”

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