Coke drops DY&R and Saatchi in realignment

ALFRED HILLE, Media Asia, 11 January 2002, 12:00AM

MANILA: Ace Saatchi & Saatchi and Dentsu Young & Rubicam have emerged as the biggest casualties in a review of roster agencies handling Coca-Cola Philippines' non-carbonated drinks brands, which are expected to spend a combined budget of at least US$2.4 million this year.

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