Coty seeks agency for Adidas range

SUZY BASHFORD, Marketing, 18 April 2002, 12:00AM

Coty, the French cosmetics firm, has invited agencies to pitch for its international Adidas personal care range business. The move is likely to renew speculation that Coty is preparing to take on the top three cosmetics giants L'Oreal, Unilever and Procter & Gamble.

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