CAN BRANDS GROW WITHOUT ADS?: Some market leaders have made it to the top without using traditional ads. Jane Simms asks whether advertising is an essential part of a brand's strategy for growth

JANE SIMS, Marketing, 02 May 2002, 12:00AM

Instead, Dell invests in providing value, performance and service. "We believe the best way to sell is on real value because people will buy value again and again,

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