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Kelloggs launching Simpsons cereal
Ay Caramba! Kellogg's is launching a Simpsons cereal this month in conjunction with Fox Licensing. The product, Bart Simpson's No PromlemOs, is a mix of cereal loops and chocolate biscuits. Below-the-line activity will include competitions to win Play Station 2 consoles and Simpsons Road Rage games, running in Sainsbury and Safeway stores.
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