MEDIA: The Osbournes - An Expert's View. Ozzy is the unwitting star of the MTV documentary series The Osbournes, Gerry Moira writes

GERRY MOIRA, Campaign, 31 May 2002, 12:00AM

America has finally forgiven Ozzy Osbourne for pissing on the Alamo wearing a dress. More than four million US households tune in to the The Osbournes, MTV's "fly-off-the-wall documentary series of which he is the patriarch and almost unwitting star. This makes it the highest-rating cable show ever. The man who once bit the head of a live bat now has advertisers biting the arms off MTV executives for 30-second spots at $100,000 a pop.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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