CLOSE-UP: LIVE ISSUE/CONTENT - Advertisers turn to content to further their brands. Advertiser-funded TV can become a real alternative to ads

CAMILLA PALMER, Campaign, 05 July 2002, 12:00AM

Robin Azis, the former chief executive of HHCL %26 Partners, is very excited about content creation. Last week he left the familiar comfort of agency life to set up a new venture in partnership with the production company Jane Fuller Associates.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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