BRAND HEALTH CHECK: Gossard - Should Gossard stop 'selling' bras to men? Creative differences caused a split between Gossard and agency TBWA/London. Suzy Bashford asks if the brand is right to aim its ads at women rather than men

SUZY BASHFORD, Marketing, 11 July 2002, 12:00AM

Gossard's marketing director Shaeren McKenzie raised a few eyebrows last week with her frank comments about her "painful relationship with ex-agency TBWA/London and its chairman Trevor Beattie in particular.

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