MEDIA WATCH: Media predicts post-Messier breakup of Vivendi Universal

HUGH CLIFTON, PR Week USA, 15 July 2002, 12:00AM

It's beginning to sound a bit formulaic: Start with equal parts high profile, controversial chairman or CEO, and ambitious business plan that sounds brilliant but will ultimately fail. Next, add a generous helping of debt, with just a hint (or perhaps more) of an accounting scandal or other infraction of the law. Finally, stir in increasingly nervous investors, a few credit downgrades to junk status, and an all-time low in your company's share price. Now kick back and watch as your concoction boils over in a sea of unfavorable media coverage.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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