GREAT BRITISH BRANDS: PG Tips - Ads featuring chimpanzees catapulted PG Tips to first place in the tea market and the brand has never looked back

Marketing, 01 August 2002, 12:00AM

Though many brands on this list owe a strong debt to the power of advertising, the success of PG Tips owes more than most. The brand was built by the longest-running TV campaign in British history, as well as lower-profile but arguably just as effective promotional activity in the form of collectable picture cards.

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