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DIRECT BRIEFS: Orbis appoints Whitewater for DM campaign
Orbis, the international blindness charity, has appointed social marketing agency Whitewater to develop and execute its UK direct marketing programme. The brief is to increase donor activity. Orbis has previously worked with Lion and Kitcatt Nohr. The charity educates doctors throughout the developing world to perform sight-saving operations and is known for its DC10 flying eye hospital, an airliner which has been converted into a treatment centre.
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