PROFILE: Goodbye boys - Shaeren McKenzie, Marketing director, Gossard

CONOR DIGNAM, Marketing, 05 September 2002, 12:00AM

So what's up with Shaeren McKenzie? She's been Gossard's marketing chief for less than a year and is already on her third advertising agency. WARL was appointed last month following hot on the heels of TBWA/London, sacked in June just days after a £5m ad campaign through the agency broke on television. And before TBWA there was Partners BDDH, the incumbent when McKenzie arrived at Gossard ten months ago, which was shown the door after a matter of weeks.

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