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Kate Moss to front Rimmel TV campaign
Rimmel is promoting its Double Act Foundation in a television campaign fronted by supermodel Kate Moss, breaking this weekend. The ad follows Moss on a journey through London taking in the Millennium Bridge, the City and the Langan Hotel. The locations are used to illustrate the product's core benefits of balancing the complexion and controlling sunshine and moisture in all conditions, from a steamy hotel kitchen to a windy bridge. It uses the soundtrack to the forthcoming Sugarbabes single 'Virgin Sexy'. The terrestrial TV ad will be followed by an interactive TV campaign on Sky Active in October, which allows viewers to order a free sample. Creative is by Label, the beauty, fashion, health and lifestyle division of J Walter Thompson. Media was planned and bought by OMD UK.
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