Additional Information


Content

Sainsbury apologises over oriental Jamie Oliver ad

LONDON - Sainsbury's has been accused of racism in its latest Jamie Oliver spots promoting its oriental food range, which features the cockney chef speaking Chinese like characters in badly dubbed movies.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Latest jobs Jobs web feed



 


 

 

 


Back to top ^