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MEDIA BRIEFS: Smash Hits TV to run weekend promotion
Smash Hits TV is to run a weekend promotion to publicise the film Sweet Home Alabama starring Reese Witherspoon in a deal with Buena Vista International. Pre-promotion will begin on December 16 highlighting the winning prize of a two-week holiday in New York and the competition takes place the following weekend with trailers from the film. The deal was negotiated by BBJ.
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