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NEWS BRIEFS: Daily Telegraph joins forces with talkSPORT
The Daily Telegraph has joined forces with national commercial AM sports radio station talkSPORT to sponsor the financial bulletins in the No-Nonsense Sports Breakfast with Mike Parry and Alan Brazil. As part of the deal talkSPORT will create a series of sport-related editorial features around events such as the Six Nations Rugby, Wimbledon and the Grand National. The Daily Telegraph will also sponsor talkSPORT's coverage of The Open golf championship next July. TalkSPORT claims it is one of the biggest sponsorship deals in its history.
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