ABC FIGURES BRIEF: BBC Good Food records highest ABC for 11 periods

Marketing, 20 February 2003, 12:00AM

BBC Good Food, up 6.1%, recorded its highest ABC for 11 periods and its fifth consecutive increase. The result was boosted by bumper sales of its Christmas issue, which, combined with a vegetarian Christmas special, exceeded 550,000. More themed specials, such as last year's Italian cuisine one-shot, are planned for the coming year. Publishing director Marcus Arthur said BBC Good Food hadn't reached its peak and that new readers would be sought from among less-experienced, occasional cooks. BBC Good Food features many TV chefs, but Arthur said BBC Good Food's success came despite a cutback in food-related TV programming over the past year. Sales of Sainsbury's: The Magazine, the other wholly paid for title in the food sector, were down 6% on last year, but rose 18% in the period.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.