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ALCOHOLIC DRINKS AND TOBACCO 02: Bud Light - Fridge
No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canadian commercial which portrays a man driven by his overwhelming desire for Bud Light to break through the wall into next door's fridge and steal their supply. It may be old advertising formula but if it ain't broke, why fix it?
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