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BRANDING BRIEFS: Puffin Books appoints Underwired
Puffin Books has appointed new media agency Underwired to create a web site for the launch of children's author Eoin Colfer's second Artemis Fowl adventure, Artemis Fowl: The Arctic Incident. The agency will also create an e-mail marketing campaign for the third book, Artemis Fowl: The Eternity Code, launching in May. The e-mail campaign will be based on an opt-in list generated during an online campaign last year.
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