Heinz focuses on 'safe' ingredients

Tania Mason, Marketing, 08 May 2003, 12:00AM

Heinz managing director-designate Stefan Barden is hatching a vision for the Heinz brand based around ethical sourcing and the provenance of ingredients.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
HTML Email Campaign Developer £18-25k Digital Gurus £18000 - £25000 per annum, London
Technical SEO Manager Propel £35000 - £45000 per annum + £35-45k flexible, London
Digital Strategist: Branding Agency - salary competitive!London Twist Recruitment £35000 - £65000 per annum + benefits, London