OPINION: Client Comment - Why loyalty cards no longer cut the mustard

Nick White, loyalty card manager for Texaco, Promotions & Incentives, 12 May 2003, 12:00AM

A while ago I was standing behind a woman in a supermarket checkout queue and couldn't fail to notice the trouble she had locating her loyalty card. She turned her purse inside out and, in the end, gave up, muttering something about how "it doesn't matter anyway".

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