Additional Information


Content

NEWS BRIEF: Virgin Mobile launches youth marketing campaign

Virgin Mobile begins a £100,000 underground youth marketing campaign this week to promote its 3p text tariff. The press and pirate radio ads, by B'lowfish, target 16- to 24-year-old urban music fans and feature UK garage band The Pay As You Go Cartel.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Latest jobs Jobs web feed



 


 

 

 


Back to top ^