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DIRECT BRIEF: Equifax launches service
Equifax has launched a service to help financial services direct marketers target consumers with products such as mortgages and home loans before they move house. Pre-Mover is a database based on information accrued from 'For Sale' and 'Sold' signs outside movers' houses. Equifax claims that using this data in conjunction with businesses' customer databases will enable those companies to retain and acquire customers.
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