NEWS FOCUS: B2B DATA - Yell acquisition ramps up Experian data operation

Noelle McElhatton, Direct Response, 30 June 2003, 12:00AM

Experian is to merge Yell's 1.6 million-plus UK business records with its own 1.8 million-strong National Business Database (NBD) following its purchase of Yell Data, the B2B direct marketing arm of the Yellow Pages publisher.

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