Red Sox ramping up PR to boost their local prestige

Matthew Creamer, PR Week USA, 21 July 2003, 12:00AM

BOSTON: The Boston Red Sox have extended their contract with agency of record The Rasky/Baerlein Group, which aided the current owners in their bid to buy the team. The agency is helping to plan a campaign to breed awareness of the brand in New England, a region where the Red Sox are the only Major League team. The agency also provides support to the team's in-house PR crew in the areas of marketing communication, events management, public affairs, and community relations.

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