NBC to debut 'mini-movies' in fight against ad avoidance

Staff,, brandrepublic.com, 04 August 2003, 08:45AM

NEW YORK – US television network NBC has come up with a new whizz in the fight against ad avoidance as it reveals plans to intersperse ad breaks with minute-long mini-movies.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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