HOTLINE: Lowe offices in Germany awarded Campari account

Campaign, 15 August 2003, 12:00AM

Lowe offices in Hamburg and Frankfurt have been awarded the Campari account in Germany after a four-way pitch. The appointment marks a change in strategy for the brand whose account has traditionally been handled by an Italian agency across Europe. Until now, work by BBDO in Italy has been adapted for the German market.

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