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MEDIA BRIEF: Channel 4 to air pilot shows
Channel 4 is to air a series of fictitious pilot shows in a comedy series called The Pilot Show, which airs from September. To promote the series, Channel 4 advertised for contestants for a spoof Lapdance Island show, where men would be tempted by lapdancers. It attracted more than 20,000 wannabe contestants. The strategy was devised by Naked and the ads were created by 4creative.
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