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Buena Vista and Disney sign exclusive radio deal
Buena Vista International and Disney have signed a £1m exclusive radio deal with Emap to promote animated film Finding Nemo across all Emap's radio properties. The movie goes on general release on October 10. The radio activity kicked off on September 24 and is running across Kiss FM, Magic FM, Big City Network, The Hits and Emap's national digital radio package, One Nation. As part of the deal, Emap will have its radio logos featured on other Disney advertising activity, valued at an additional £1m. Emap radio stations will carry an on-air promotion offering listeners the chance to win a holiday to Australia's Great Barrier Reef, as well as tickets to the Finding Nemo premiere and after-show party.
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