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MARKETING TO A NEW-MEDIA GENERATION: Seniors Thrive Online - Not only do they have the most time on their hands but, potentially, they have the greatest spending power. Jim Davies looks at the new wave of 50-plus net users: the silver surfers
The Silver Surfer is a somewhat unlikely Marvel comic book hero who looks like he's been fashioned out of mercury and goes about the business of saving the world on a gravity-defying surfboard. It's quite fitting that his name should have been appropriated by the new-media fraternity to describe another unlikely hero, the 50-plus internet user.
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