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MEDIA BRANDS: The jury is out on how much can be gained from dailies' free youth-targeted tabloids
One of the most common tenets of youth marketing is that this audience's precious attention has been sliced and diced by the sheer amount of media vying for it. That world is getting a bit more crowded now that major newspapers are rolling out free, or almost free versions of themselves in the hopes that bite-sized content will revive the medium's long-dwindling popularity among young readers.
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