MAILING AND FULFILMENT: Sponsor's Statement - Measurement is key to success

Richard Roche, head of business development, Royal Mail, Marketing Direct, 30 September 2003, 12:00AM

The rise of the 'cash-rich, time-poor' consumer has had a direct impact on the mailing and fulfilment sector. The phenomenal rise of direct mail and telemarketing has brought with it more pressure to handle, process and fulfil at faster rates and with greater volumes.

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