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STOP PRESS: Diageo backs Baileys Glide launch with sampling
Diageo is backing the launch of its Baileys Glide liqueur with sampling at previews of Intolerable Cruelty, the Hollywood movie starring George Clooney and Catherine Zeta Jones. The sampling will take place in 19 cinemas on October 18. Launch activity, planned by Carat, includes outdoor and press advertising.
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