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DIRECT BRIEF: Freeview targets 1.7 million households
Freeview, the digital TV broadcaster, is targeting 1.7 million households with an SMS-based broadcast locator service that enables consumers to text message their postcode to a free number and discover whether their area is covered by the digital platform. Marketing communications agency Broadsystem is handling the initiative. Freeserve provides up to 30 digital TV and radio channels.
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