BRANDING BRIEF: Channel 4 updates TV web site

Marketing, 15 January 2004, 12:00AM

Channel 4 has updated the web site for its youth sub-brand T4 (www.channel4.com/t4) to align it more closely with its target audience of 13- to 19-year-olds, as well as making it relevant to a wider demographic that also enjoys T4 programmes. The site has been revamped by Mook.

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