HOTLINE: M&C Saatchi appointed by Champagne brand Krug

Campaign, 16 January 2004, 12:00AM

M&C Saatchi has been appointed to drive sales for the upmarket Champagne brand Krug, after a pitch against a number of undisclosed shops. LVMH, which owns the Krug brand, currently selling at £75 a bottle, wants to broaden its cult status. A print campaign will break later this year.

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