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THE PUBLICIST: Shock-value seekers should heed PR failure of Janet stunt
That age-old premise, "There's no such thing as bad publicity" was put to a severe test in the now infamous Janet Jackson bare-breast incident during the Super Bowl halftime show. Obliterating all other news for nearly a week, the resultant fallout and national indignation seems to have done Jackson and co-culprit Justin Timberlake very little good. My quick poll of a few music industry publicists indicates the stunt will likely fail in its intended purpose of boosting sales of Jackson's upcoming album.
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