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French Connection supports launch of radio station
French Connection is supporting the launch of its FCUK FM radio station with a London Underground poster campaign that incorporates sound bites from its programming. The posters, which go up on March 29, use sound chips embedded into the ceiling of station corridors displaying the ad. It is part of a launch campaign that will also feature MTV ads and press work. Manning Gottlieb OMD devised the Tube poster with outdoor specialist Posterscope. The campaign was created by TBWA\London, with media by Viacom Outdoor. FCUK FM will be broadcast in-store, as well as via the fcuk.com web site and Sky Digital, from April 1.
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