McDonald's unveils its healthy choice strategy; CEI fellow challenges Super Size Me film with her own 30-day McDonald's diet

Keith O'Brien, PR Week USA, 15 April 2004, 12:00AM

WASHINGTON, DC: In its continuing efforts to weather the obesity storm that has plagued society and the fast food industry, McDonald's unveiled its latest defense: a national balanced lifestyles platform to help address the disease in America and improve the nation's overall physical well-being.

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