Starbucks teams with RSA to raise social awareness online

Emma Rigby, revolutionmagazine.com, 21 April 2004, 12:00AM

Starbucks has partnered The Royal Society for the Encouragement of Arts Manufacturers and Commerce (RSA) in a web campaign to raise social awareness among young people. The not-for-profit web promotion is running alongside the Starbucks Coffeehouse Challenge, which is a series of discussions on social themes in outlets nationwide to mark the 250th anniversary of the RSA in March. Coffeetropolis.com, designed by digital agency Atticmedia, features an interactive game to create dialogue with 14 to 24-year-olds. There's a forum for RSA members plus news and links. The game centres on a futuristic city, Coffeetropolis, and visitors can register for 12 story outlines about social issues. They can discuss views in a forum, before voting for one of the solutions.

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