World: Stuart Elliott in America

Stuart Elliott, the advertising columnist at The New York Times, Campaign, 30 April 2004, 12:00AM

Imagine a US president purging his cabinet a month before election day. Or the manager of the New York Yankees benching his team's biggest stars a month before the baseball playoffs start. Or an agency ousting senior management a month before defending its largest account in a review.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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