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Hotline: Virgin Holidays appoints Kitcatt Nohr Alexander Shaw
Virgin Holidays has appointed Kitcatt Nohr Alexander Shaw to handle its £3 million through-the-line business after a three-way pitch, which included the previous incumbent, Claydon Heeley Jones Mason. Kitcatt Nohr's brief includes increasing sales, supporting the Frequent Virgin Club loyalty programme and developing its campaign management tool, E.piphany.
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