Opinion: Mirror editor has the knack for publicity

Charlie Whelan, charlie.whelan@haynet.com, PR Week UK, 14 May 2004, 12:00AM

Daily Mirror editor Piers Morgan would have had to spend millions to get the sort of positive PR his paper has generated over the past two weeks. Maybe some coverage hasn't been that positive, but it won't bother Mirror bosses one iota. This is definitely a case of all publicity being good.

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