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PUBLICIST: MLB's error in 'Spider-Man 2' logo flap turns into home run for Sony
Swing and a miss. Major League Baseball last week committed its biggest PR blunder since the 2002 All-Star Game. Commissioner Bud Selig's squelching of an already announced marketing deal with Sony Pictures may have saved his neck from a lynch mob of outraged baseball purists. But the about-face and ensuing media mockery put both MLB and the commissioner in an overly familiar awkward position.
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