Additional Information
Content
Coke unveils biggest ad push in 22 years for C2 launch
LONDON – Coca-Cola has unveiled its most expensive advertising push for 22 years for its new mid-calorie brand C2, with spots featuring tracks from the Rolling Stones and Queen.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Copywriter - B2B David Thatcher Recruitment £30-40k dep experience, London
- Art Director / Conceptual Designer David Thatcher Recruitment £30-40k dep experience, London
- Group Account Director David Thatcher Recruitment £60-65k + bonus, South Buckinghamshire
Most read
Most commented
