Adwatch: Boots Soltan - 'Skinscope'

I am off on my holidays next week. I have dug out the passport, packed the one pair of shorts I can still fit into and have been to Waterstones to purchase the obligatory holiday reading. A whole week off, soaking up the sun in Italy. I can't wait. Or at least I couldn't, then I saw Mother's new TV commercial for Boots' Soltan sun lotion. The ad features groups of super-gorgeous, Calvin Klein-style models, soaking up the sun in the Californian surf. As these fine specimens pout, pose and show off their six packs, they also inform us that if we could see the long term damage UVA does to our skin we would use Soltan, which is the only five-star UVA protection. In quick flashes, we then see our posing posse disfigured by the ravages of the sun. It is a brave piece of work and one that certainly stopped me mid-packing.