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Campaign Casebook: Sky+
BSkyB illustrated the benefits of its personal video recorder by highlighting its harmonious effect. Sky+ was always going to be a tough brief for an advertising agency. Although personal video recorders (PVR) are loosely modelled on video cassette recorders, they offer 'so much more', according to BSkyB marketing director Charlie Ponsonby. Products offering something new, especially in the technology world, often struggle to define themselves adequately and TiVo had already fallen at this hurdle.
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